With Continental tyres as one of the major sponsors of the 2014 FIFA World Cup, tyres are currently scoring a lot of publicity and premium promotion on our TV screens.
Its bold orange and black logo is emblazoned around the Brazilian stadiums offering Continental tyres the opportunity to pitch its brand before an enormous worldwide audience.
And with an estimated one billion cars in the world today, and most of them needing new tyres at some point, Continental’s goal is to use its World Cup endorsement to promote its brand profile and boost sales.
As the worlds fourth largest manufacturer of passenger tyres and with one in three cars manufactured in Europe fitted with its tyres, Continental is already a household name.
The FIFA World Cup is effective in raising brand awareness for Continental tyres and also putting it at the centre of an thrilling spectacle which rouses positive emotions all around the globe, whether fans are watching from a stadium in Sao Paulo or a sofa in Salisbury.
The message Continental tyres conveys with its endorsement of this premium event is that you get what you pay for in corporate sponsorship, just as when you buy new tyres, because a premium brand will deliver better performance than an economy option.
One thing is for certain, with around 34 million cars on the UK roads and most of them needing new tyres at some point, the replacement tyre market has the potential to deliver a successful franchise business.
With its proven business model and a market-leading brand, an award-winning etyres mobile tyre fitting franchise offers an exciting opportunity to run your own thriving business and secure a sound financial future.