To ensure you chose the right franchise you have to get to grips with every aspect of what the company has to offer so you can be certain it will provide you with the level of support you need to succeed.
You will doubtless have come across lots of lists of useful questions to ask potential Franchisors, but what is really important is that you know how to get the best answer from them.
For example, don’t just ask a franchisor what level of on-going support you will receive, ask more searching questions such as “How do I get in touch if I have a problem?” and “Will you be able to help if I have a problem with my accounts?” Don’t just accept sweeping responses, for example “We are totally committed to supporting you…”, probe deeper and request specific examples.
A good illustration of the level of involvement etyres maintains with its Franchise Owners comes from our finance team. Every quarter, our Franchise Owners submit their VAT turns to Head Office to be reconciled against the sales information and it was through this process that our eagle-eyed accounts experts discovered one of our branches had unwittingly overpaid.
The result for our delighted Franchise Owner was a reduction of £500 on their next VAT return!
Other examples of how the etyres Head Office offer on-going support, which goes beyond the usual platitudes include:
• We have a dedicated franchise network sales manager whose role is to get out-and-about every week visiting branches and helping Franchise Owners to maximise their sales and expand their business to its full potential
• Bi-annual regional and marketing meetings are held to forge strong working relationships between Franchise Owners and Head Office, as well as encouraging neighbouring branches to share experiences and build links together. The meetings encourage involvement from all parties in developing the etyres brand and generating new business across the nationwide network
• Department heads visit individual Franchise Owners at their branch to give advice about all aspects of running the business, including accounting, marketing, training on new products, equipment and practices, and sales. These visits are offered to keep Franchise Owners on track and help you meet and exceed your targets
For many, the appeal of investing in a franchise is that you can start your own business for yourself, but not by yourself. So take advantage of the benefits this relationship has to offer and make sure you chose a franchise that is as committed to your success as you are.