The vital role social media plays in the world of franchising is the focus of our Managing Director’s regular column in Elite Franchise magazine this month.

As Tony Bowman explains, it is a key business tool that needs to be taken very seriously as it can have a tremendous impact on the rate of your success as a Franchise Owner.

Our etyres marketing and sales team are dedicated to organising and managing our social media presence to guard our highly regarded reputation and promote our mobile tyre fitting service.

This is just one of the vital functions our Head Office teams undertake to ensure that while our etyres Franchise Owners are responsible for their own branch, we are committed to protecting and promoting our brand reputation, while also increasing sales throughout the UK.

We also use our social media channels, including our popular Facebook and Twitter accounts, to engage with existing customers and to generate new business, with the help of targeted email campaigns, competitions and promotions.

Social media is also covered in the marketing section of our comprehensive training programme, and all our new Franchise Owners are well versed in the ways to market their business in their own territory.

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