The realities of running your own business are driven home by etyres Managing Director Tony Bowman in his latest column for Elite Franchise magazine.

Under the headline “Why franchisees can’t take their foot off the accelerator”, Tony emphasises in the August issue how important it is to be fully committed to your business venture.

“Owning a franchise isn’t like working for someone else’s business,” Tony explains. “If you were on another person’s payroll and during the summer months your workload got lighter, you might clock off a bit earlier, spend a leisurely lunchtime basking out in the sunshine or surfing the net for a last minute mini-break. Naturally, you might feel a bit guilty that you are not giving your employer your you, but everyone does it, right?

“Well, if you are building your own business, you cannot afford the luxury of taking it easy during the quiet times. Instead you have to seize every opportunity to rev up your sales or market your venture – and what’s more, you have to relish the challenge.”

It is vital to recognise that owning a franchise isn’t a ‘do less, earn more’ scenario. But as Tony emphasises: “If you are prepared to invest your time, effort and hard work – as well as your money – into your new venture, you will be rewarded with a great return.”

The mobile tyre fitting industry is experiencing tremendous growth as more and more consumers recognise the benefits of steering clear of the traditional fast fit tyre depots and look for a faster, more convenient and efficient way of having their new tyres fitted.

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