It goes without saying that the success or failure of a franchise comes down to the effort and enthusiasm given to the brand by both the Franchisor and Franchise Owner. As the Senior Marketing Manager at etyres my commitment and the commitment of my team to driving our brand forward is immense.
One of the ways in which we look to make the marketing effort sustainable is by creating partnerships with experts in every area of the marketing mix. The latest partnership we have entered into is with leading digital marketing agency 4PS Marketing.
4PS Marketing is an advanced search agency with offices in London and Canterbury. They specialise in all areas of the digital space including search engine optimisation, digital advertising, pay per click advertising management, social media marketing, digital PR, content marketing and web analytics.
Bringing on board expertise through partnerships such as the one with 4PS Marketing keeps etyres at the cutting edge of digital marketing and digital advancements. It ensures that the in house marketing team at etyres are continuously developed by some of the most authoritative digital experts in the UK.
Longer term this means that etyres has a solid foundation with which to help take the etyres franchise and etyres business forward in our competitive marketplace of online tyre sales. As a franchisee the benefits are endless having not only the support and guidance of the in house team but also the knowledge that the in house team are backed up by a fantastic support network at 4PS Marketing.
Digital Marketing Executive at etyres Beth Hall has often commented “working with 4PS has developed by skill set and this in turn has helped me to answer questions and solve problems in the digital space for franchisees”.