After working in the building industry for years, Greg Ives decided it was time for a change and the opportunity to ‘build’ a new life for himself and his family.

Greg started to explore the world of franchising, but he wasn’t just looking for a new career that suited him – it had to excite his eldest son Jack too.

“When I talked to Jack about setting up my own business, he was very keen to get involved, so obviously that had a big bearing on the sort of industry we went into.
“We both love working outside and we are both very hands-on, so the tyre business was a good fit for us and we were impressed with everything etyres had to offer.”

He added: “It was important to me that I found something which Jack could get really involved in. The tough economic climate is making it hard for young people to get decent jobs these days and we are hoping that being part of a family-run business will make the work even more rewarding for Jack.”

Greg, 57, also gained a valuable insight into how an etyres branch is run when he coincided a trip to visit his daughter Stephanie, 32, with a day shadowing Jake, who owns etyres Stockport.

Initially, Jack will be instrumental in getting etyres Epping up and running, while Greg finishes off a few projects he is already committed to, and helps out with the ordering and admin side.

With 21-year-old Jack fitting, Greg doing the backroom work and wife and mum Bobbie, 55, bringing her expertise in the finance business to bear doing the books and VAT, it will be a real family affair.

“We are looking forward to running this business as a family and I think the three of us together will be a strong team,” Greg said: “Jack is a hard working lad and this is not a business where you are working side-by-side all day long.

“We will see how things pan out, but we are obviously hoping to build a successful and profitable branch as quickly as possible so that we can take on a second van.
“We all understand that you will get out of this what you put into it and we are all very excited.”

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