The importance of having a formidable Head Office team to support franchise owners is the focus of Tony Bowman’s monthly column in Elite Franchise magazine this May.
Under the headline “Having the A-Team on your side” our managing director points out there is nothing more valuable than a head office team that has been in your shoes.
Tony writes: “Having someone on board who understands the day-to-day trials and tribulations of the franchise – as well as having a wider overview of how the company needs to be run – means that you will be dealing with an individual who both knows the business inside-out and has a strong bond with the brand too.”
A good example of this is the fact that etyres has two key head office staff who have invested in their own territories. “Our head of IT has enjoyed tremendous success running four branches with his business partner,” Tony explained. “while our operations and field sales manager was at the helm of one of our busiest branches for many years.”
While our finance director and sales and marketing manager both have a wealth of experience in their areas and our sales manager has been with etyres for almost 10 years, the team members who have the hands-on experience of running their own branch command a special kind of respect from our franchise owners.
Tony continued: “From a franchise owner’s point of view, it is important to consider the calibre and track record of the head office team before signing up to a franchise. After all, you are investing in the brand and the individuals behind it; the people who ensure it is well-managed and driven forward.”