Success stories

Whether you are facing redundancy, looking to change your career or you are simply tired of working for someone else, our success stories show how becoming an etyres franchise owner could make your dreams of running your own business a reality.

With over 40 franchises, we have trained, developed and supported franchisees from a range of backgrounds, from those looking to build a family business like Jeremy and Victoria, looking to build a long-term business like Pam and Stuart, or people looking to relocate like Ben.

Above are just a selection of the success stories we have had over the last 20 years. They demonstrate how investing in an etyres franchise really can put you on the path to becoming a successful business owner.

What makes an etyres franchise owner?

Before investing in any franchise, it is important to ask yourself if it matches with your skill sets, lifestyle and aspirations. An etyres franchisee needs a range of skills and personality traits to help ensure their success.

Knowledge and experience within the tyre or automotive industry are an advantage, but they are not vital as full training is given. Many franchise owners join with no previous experience, however a proactive and hard-working nature is vital for success, especially during the first year of business.

A successful business owner is someone who is willing to do whatever it takes to get the job done. If you are someone who understands what it takes, and have the motivation to make your business succeed, you have the foundation of a winning franchise personality.

As a service based franchise, strong interpersonal skills and a customer focused attitude will help you to build a strong relationship with your customers and gain their loyalty and trust.

Contact us today

Like what you see? Contact our franchise team today to find out more information about our available territories or resale opportunities.

etyres Portsmouth case study

Of the many success stories throughout the etyres network, husband and wife team Stuart and Pam Cass have the longest. They have invested nearly two decades in building, expanding and benefiting from their thriving business after becoming the UK’s first mobile tyre fitting franchise owners.

Stuart explained: “When we started our branch back in 1996, mobile tyre fitting was virtually unheard of in our area and so we were able to offer a really unique service. At the time, the business was focused on supplying and fitting tyres for the fleet and lease markets. We did very well and quickly turned our branch into a multi-van territory.”

Back then the internet was still in its infancy, but Stuart recalls: “Head Office recognised the potential it had to offer and acted decisively to invest in the new technology and infrastructure that put us at the forefront of this new marketplace. The arrival of the etyres website made it much easier for us to start selling directly to regular vehicle owners who could enjoy the benefit of having their new tyres fitted at their home or workplace.”

This is an image of etyres portsmouth's fleet

Today, etyres Portsmouth continues to trade successfully, with the busy branch spreading along the south coast to also cover the neighbouring town of Southampton.

Blue open quotation marksHead Office recognised the potential [the internet] had to offer and acted decisively to invest in the new technology and infrastructure that put us at the forefront of this new market place.

Stuart Cass – Co-owner of etyres PortsmouthBlue closed quotation marks.

“As more people go online to find the best deals, we have seen rising web sales which have increased our business 100 per cent. Alongside this growth, Head Office has continued to invest heavily in keeping the website up-to-date and introducing new systems to make it easier and faster for customers to order, while also simplifying the work load for Franchise Owners. This allows us to focus on marketing our business in our local area in order to maximise brand awareness and sales. We have also enjoyed the benefit of having all the expertise we need to handle new opportunities, such as IT and digital marketing, on tap at Head Office.”

etyres Portsmouth celebrate 20th anniversary with managing director Tony Bowman

Stuart and Pam made the perfect partnership when they launched their business and they have set a high benchmark for the husband and wife teams who have continued to join etyres and opened their own branches. Stuart previously served in the Royal Corps of Transport and had always been keen on cars, so when he came across etyres it seemed like a perfect fit for the new career and fresh challenge he was seeking. With no previous tyre fitting experience, Stuart benefited from the etyres training program that not only covers the practical side of the business, but also local marketing, accounts and sales training, which was the area that Pam really got stuck into.

Today, while Pam continues to work in their office two days a week, Stuart is responsible for the day-to-day running of the business and deals with everything from admin to organising the daily schedules and orders for their three fitters. “We have worked very hard to build our business,” Stuart said, “it has survived tough economic times and our sales have continued to rise while so many other companies have been forced out

of business. If I had to list the key attributes I think etyres Franchise Owners need to succeed, I would say from experience they need to be practical, have good communication, management and numerical skills and finally patience!”

I don’t regret a moment of the time we have devoted to our franchise. I believed in the etyres concept in 1996 and I still do today.

Stuart Cass – Co-owner of etyres Portsmouth

“We are extremely proud of the business we have grown and the loyal customer base we have built and retained. The focus on customer service has provided us with high levels of repeat orders from thousands of private customers and businesses such as couriers, the motor trade and even patient transport workers.”

Reflecting back on the years as an etyres Franchise Owner, Stuart added: “I don’t regret a moment of the time we have devoted to our franchise. I believed in the etyres concept in 1996 and I still do today.”

etyres Cambridge case study

Ben Lockett hit the ground running when he launched his etyres Cambridge branch in 2008 and quickly realised he had to get another van on the road to cope with the high level of demand for his service.

It came as no surprise to Ben that etyres was a sound business to be a part of, because he had already worked for his parents’ branch in Crewe for three years. When they decided to retire from the franchise after seven happy years and Ben planned to relocate to Cambridge, it could have been the end of his journey with etyres. However, as is the case with many of our franchise owners, Ben and the company had forged a strong bond. With both sides keen to continue working together, the perfect solution was found; the etyres Cambridge territory was vacant, so a swap of territories was arranged.

Ben said: “I knew how organised and efficient etyres’ Head Office was and let them lead the way. The change was seamless and I was up and running in the new territory within a matter of weeks.”

With all his hands-on experience and in-depth understanding of what was required to make an etyres franchise a success, Ben was keen to make his mark on the exciting new challenge he faced.

Blue open quotation marksThe change was seamless and I was up and running in the new territory within a matter of weeks.

Ben Lockett – Owner of etyres CambridgeBlue closed quotation marks

Ben’s familiarity with the etyres business model and its ethos meant that, within a few months, he was doing so well that he needed to step up a gear and become a multi-van territory. He bought a second vehicle and hired a fitter to cope with the inundation of orders.

Ben’s early success can be attributed to his sheer hard-work and determination to succeed, in combination with etyres’ tried and tested business formula and comprehensive support system for franchise owners.

His dedication to growing the business through local marketing activities is one of the key factors to his continuing success. Ben has built up excellent local brand awareness and has seen a strong return on investment from activities such as local leafleting and targeted online advertising. All of his efforts are supported by initiatives organised by our Marketing Team, such as the production of brand specific collateral, social media initiatives and national campaigns.

Blue open quotation marksI can honestly say I have been flat out busy since Day One and business is still going strong.

Ben Lockett – Owner of etyres CambridgeBlue closed quotation marks

Ben explained how he felt the support from Head Office has helped him to expand his business. “The support that the Head Office team give me with sales and marketing has really helped me to drive the business forward”, he explained. He also went on to describe what a help the national sales team is; he said, “Having a national sales team taking orders seven days a week means even if I miss a call when I am working, they step in to answer the phone and secure the sale.”

On average, etyres Cambridge deal with over 80 customers per week and Ben and his team dominate etyres’ ‘most tyres per van’ ranking.

Ben said: “I can honestly say I have been flat out busy since Day One and business is still going strong.”

etyres East London case study

Franchise bank funding

We are delighted to have success stories from across London and Oleg Iljasevic, who launched etyres East London in 2012, is no exception. Oleg has combined his skills and determination to succeed with our support and expertise to secure a successful future for himself and his family.

Originally from Lithuania, Oleg moved to the UK just over 17 years ago. After working his way up to become the manager of a cleaning company, he knew he was capable of much more and started thinking about becoming his own boss. While Oleg was confident he could handle the physical challenges of running his own business, he recognised that he would need help and support in areas of communication.

“These are all reasons why etyres was an ideal franchise for me,” Oleg explained: “My English is not perfect, but the Head Office sales team handles all the sales

calls from customers and passes the orders over to me. It is then my job to offer excellent service so that the customers never want to go anywhere else and that is what I enjoy doing.”

Blue open quotation marksFrom the first time I came up to the Head Office, everything felt right for me. The work, the company and the opportunity – it has all been focused on helping me to build my own successful business.

Oleg Iljasevic – Owner of etyres East LondonBlue closed quotation marks

Although the franchise industry is booming in the UK, and businesses have reported record highs in turnover and full-time employment, it is not a familiar concept in Lithuania. “Most people either have a normal job or are just self-employed,” Oleg said, “but a franchise is so much more exciting. As a result of opening an etyres branch, I have been able to see the benefits of working hard for me and for my family, whilst having the support of a national company behind me.”

“I didn’t have any experience in this industry, but I was given full training before I started and I learnt everything about tyre fitting and the skills I need to run my branch. Since I started trading I have also been able to get a lot of help from the Marketing, Sales and IT and Finance teams at Head Office.” Even applying for funding to launch his branch was easy, because etyres operate a business model with a proven track record, which the leading high street banks regard as a sound investment.

“I am very happy I joined etyres.” Oleg said. “It has given me the chance to take

etyres franchise experiences more growth

charge of my life and my career. From the first time I came up to the Head Office everything felt right for me. The work, the company and the opportunity – it has all been focused on helping me to build my own successful business.”

Blue open quotation marksI am very happy I joined etyres. It has given me the chance to take charge of my life and my career.

Oleg Iljasevic – Owner of etyres East LondonBlue closed quotation marks

Oleg has worked incredibly hard from the outset, followed the business model and is now a multi-van franchise. In addition to this, he has also brought his son into the business – another great etyres success story!

etyres Slough case study

It has been a long and exciting journey for Keith and Jon since they launched etyres Slough back in 1997. In this time, the ‘Internet Revolution’, the development of new technology (including mobile phones and sat navs) and the emerging power of social media made it imperative for businesses to change and evolve.

Keith and Jon have executed their business plan over the last two decades with a commitment and diligence that sets a shining example to the nationwide network of etyres Franchise Owners.

Blue open quotation marksWhat we like about etyres is the fact that although it has grown, it has not turned into a corporate giant and we still feel we can work with Head Office to influence the way forward.

Jon Coleman – Co-owner of etyres SloughBlue closed quotation marks

“Looking back, it’s been good for us and I’ve really enjoyed it,” Jon said. “Running your own business keeps you motivated or desperate – or perhaps a bit of both! Whatever it is, it has been working for us.

“What we like about etyres is the fact that although it has grown, it has not turned into a corporate giant and we still feel we can work with Head Office to influence the way forward.

“Mutual respect is just as important as hard work, continued investment, new initiatives and updated systems.

“And a good franchisor-franchisee relationship is not about just towing the Head Office line or doing the bare minimum to get by. I always say franchise owners who have nothing to say must be millionaires, otherwise why aren’t they doing something to make things better! There is always room for improvement and we must work together because we have a common goal.”

With three vans on the road and one on standby, Keith and Jon run a slick operation and work incredibly well as a team, making sure all aspects of the business are covered, from staying on top of invoicing to targeting new customers with engaging social media posts.

Blue open quotation marksMutual respect is just as important as hard work, continued investment, new initiatives and updated systems.

Jon Coleman – Co-owner of etyres SloughBlue closed quotation marks

“We have really enjoyed working together; we bounce ideas off each other and share the positives as well as the problems,” Jon said.

They have embraced additional avenues to substantially increase revenue, such as responding swiftly to same day fleet work for the big players in the industry such as Fleet Tyre Network (FTN) and Actionline, and even responding to emergency calls for new tyres from the Metropolitan Police.

Jon and Keith were originally attracted to the franchise in part because they recognised that tyres will always play an integral role in all our lives. They are a necessity and this has proved to be key to their continued success, allowing them to weather not just a recession, but also the current tough economic climate.

“In some ways the business has gone full circle. When we initially started we did a lot of lease work and we had to respond very quickly,” Jon explained. “Then we were there at the start of the internet revolution and as the first online tyre retailer we quickly began attracting customers who wanted the convenience of a mobile service, combined with low prices.

“Now with more competition in the mobile tyre fitting market, we are finding we can push ahead of our competitors because we can offer a quick response to same day requests.

“Time is a precious commodity and consumers want things quickly, they order online in a few minutes and don’t want to wait days for a fitting. They want a fast response service with the flexibility to meet their needs and that is what we have adapted to be able to give them.

“These days it is not enough to have a good idea or a solid business platform, you have to keep driving forwards, pushing open doors to exciting new opportunities in order to make more money.”

Blue open quotation marksThese days, it is not enough to have a good idea or a solid business platform, you have to keep driving forwards, pushing open doors to exciting new opportunities in order to make more money.

Jon Coleman – Co-owner of etyres SloughBlue closed quotation marks

Keith and Jon can vouch for the fact that etyres continues to offer on-going support to its Franchise Owners, long after the initial branch start-up process.

“Regular network meetings, an operations manager who provides that crucial link between Head Office and the branches, a hands-on marketing department, these are all helping us to drive forward,” Jon continued.

“There are always new challenges, such as using social media to attract more business, extending working hours, or responding even faster to same day orders!

“We don’t want to stop developing and improving. We haven’t stood still for 20 years and we are not about to start now!”